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  • The Shifting Significance of Serial Serum Chemistries

    The Shifting Significance of Serial Serum Chemistries

    Reference range is relative; many factors come into play when interpreting findings of serial serum chemistries.

    Time after time. Frustrated by what is really significant when performing serum chemistry profiles? At CVC Kansas City, Craig Ruaux, BVSc (Hons), PhD, MACVSc, DACVIM-SA, an associate professor of small animal internal medicine at Oregon State University’s College of Veterinary Medicine, discussed several reasons for variability in serum chemistry profile results in his lecture titled, “Let’s just monitor it: The pitfalls and problems with serial serum chemistries.” He said these reasons can be divided into three different categories:

    Pre-analytical

    • Fasting
    • Venipuncture technique
    • Centrifugation
    • Storage
    • Shipping

    Analytical

    • Interassay variation
    • Assay operator
    • Equipment

    >> READ FULL ARTICLE

  • The ‘Ugh’s and ‘Why’s of Chronic Otitis

    The ‘Ugh’s and ‘Why’s of Chronic Otitis

    Managing a one-time case of otitis is bad enough. Treating difficult cases? Insert exasperated sounds here. Don’t worry, we’ve got your back.

    It’s a rough situation for everyone. Chronic otitis is at it again! 

    How do we prevent otitis from recurring? At CVC Kansas City, James Noxon, DVM, DACVIM (SAIM), reviewed the best practices of ear treatment, focusing on Pseudomonas species infections.

    • Make a proper diagnosis. This means to perform a thorough ear examination, an otoscopic examination, and key diagnostic tests. For example, according to Dr. Noxon, cytology is absolutely necessary to properly evaluate a patient with otitis.
    • Remove obstructions such as wax and hair.
    • Clean the ears before treating for the effectiveness of topical therapy.
    • Provide good client education.
    • Follow good principles of therapy-proper product, at the proper dosage, for proper frequency and proper duration.

    Recurrence is usually due to failure of figuring out why the infection is there. Dr. Noxon says otitis is all about the what and the why-what is going on and why is it there. He says Pseudomonas species infections should be suspected when:

    • Ears are extremely painful
    • Mucopurulent discharge accumulates toward the outer part of canal
    • A single populace of rods is seen on cytology, especially gram-negative rods. Gram stains are recommended, and very helpful if rods are seen on cytology.
    • Tissue bleeds readily. 

    >> READ FULL ARTICLE

  • What’s New in Canine Lymphoma

    What’s New in Canine Lymphoma

    Everyday helpful information, whether you treat or refer your canine lymphoma cases.

    Dr. Ettinger says B-cell lymphoma is most common in breeds like Doberman pinschers. Where are we with the current state of canine oncology treatment? At a recent Fetch Conference, Sue Ettinger, DVM, DACVIM (oncology), offered veterinarians some answers to that question.

    First, Dr. Ettinger discussed longevity associated with treatment as indicated by clinical remission. Often, she says, owners are afraid to initiate cancer treatment because they don’t want to “poison” their dogs. She reiterates to these clients that dogs don’t get sick from chemotherapy-they get sick from cancer. While 80% of dogs do have side effects from treatment, treated dogs live significantly longer than dogs without treatment. Lymphoma treatment improves an animal’s survival time and quality of life.

    Let’s review the basics.

    As a refresher, here are a few facts about lymphoma:

    • 10% to 25% of tumors in dogs are lymphoma.
    • 80% of lymphoma cases in dogs are the multicentric form.
    • Most dogs with lymphoma (60-80%) are asymptomatic.
    • B-cell versus T-cell lymphoma is an important predictor of prognosis (see “Know your phenotype” below).

    Pet owners all want to know what caused their dog’s cancer, Dr. Ettinger says. And the cause is multifactorial. Environmental causes, previous immunosuppression and genetics are all involved, but no direct cause has been established to date.

    Here are some characteristics of multicentric lymphoma:

    • It’s the predominant cancer in general practice.
    • It has a rapid onset.
    • It’s most commonly node-based and also involves organs.
    • Patients often feel well at the time of diagnosis.
    • It’s similar to non-Hodgkin’s lymphoma in people.

    >> READ FULL ARTICLE

  • Osteoarthritis: The Most Common Joint Disorder in Dogs

    Osteoarthritis: The Most Common Joint Disorder in Dogs

    Osteoarthritis (OA) is the most common joint disorder diagnosed in dogs.1 OA is a term used to describe the process of joint cartilage degeneration. It is a chronic, progressive, and inflammatory disorder that results in articular cartilage damage as well as degenerative and proliferative changes in the joint.

    Normal joint cartilage is composed of collagen and protein matrix that is produced, assembled, and maintained by a relatively small number of chondrocytes. Damage to articular cartilage may result from abnormal mechanical stress on the joint or an idiopathic phenomenon. These abnormal stresses can include congenital deformities, abnormal conformation, or trauma.

    Disruption to the normal articular surface or joint instability can alter the normal wear pattern of joint cartilage and increase the turnover rate of the articular matrix. Even though this process is largely inflammatory in nature, it is accelerated by cytokines and prostaglandins released by synovial cells into the joint. The joint capsule then proceeds to thicken and periarticular osteophytes form in the body’s attempt to stabilize the joint.

    OA is an insidious disease that can affect one or multiple joints. Initial clinical signs such as lameness and stiffness may only be evident after periods of overexertion or may worsen in cold and damp weather. Dogs with milder forms of the disease will have their owners report that their dog “warms out” of their lameness with mild exercise. As OA progresses, joint function is lost to fibrosis and pain, which in turn leads to exercise intolerance, profound lameness, and in severe cases, muscle atrophy. 

    Read more about osteoarthritis here:

    >> READ FULL ARTICLE

  • Educate Clients to Reduce Risk of Degenerative Joint Disease

    Educate Clients to Reduce Risk of Degenerative Joint Disease

    Clients need to understand that there is no one magic pill to prevent degenerative joint disease (DJD), including osteoarthritis (OA) in dogs. However, there are many different means to slow the progression of the disease.

    One of the most important preventative measures to joint disease progression is weight control. Helping pet owners to keep their pets at an ideal weight will help to decrease stress on their joints. Maintaining a lean body condition from an early age markedly minimizes DJD development in predisposed breeds.1 In overweight patients, weight loss alone, even a modest 6.1% to 8.85%, improves clinical signs of DJD.2

    Regular low-impact exercise works hand in hand with maintaining an ideal body weight and benefits both the owner and the dog. Movement will help to keep joints lubricated and maintain muscle mass. If the pet becomes sedentary due to pain from DJD, they can rapidly lose muscle mass, which will help to increase the progression of the disease.

    >> READ FULL ARTICLE

  • When Does Pet Behavior Hint at Something More?

    When Does Pet Behavior Hint at Something More?

    Help your clients recognize the signs of pain and understand the underlying change in pet behavior.

    It can be difficult for pet owners to understand that the reason they are seeing pet behavior changes is due to an underlying medical issue that results in pain. Obtaining a thorough patient history will help us as veterinary professionals as well as the owner to see which behavior patterns can be related to pain. 

    In the 2015 AAHA/AAFP Pain Management Guidelines,1 there are 3 key indicators to consider when evaluating an animal for pain:

    1. Consistency of normal behavior
    2. Loss of normal behavior
    3. Exhibition of new behaviors

    Recognizing subtle changes in behavior and/or changes in activity level when they start is ideal. Having those key conversations with pet owners prior to dogs reaching mid-life is crucial. The more educated an owner is the more likely they are to be aware of subtle changes and bring their pet to their veterinarian when those changes are observed.

    >> READ FULL ARTICLE

  • Overview of the New AAHA and AAFP Pain Management Guidelines

    Overview of the New AAHA and AAFP Pain Management Guidelines

    Multimodal Approach to Pain Management

    Effective pain management is crucial to the practice of veterinary medicine, the client-doctor relationship, and the quality of life of veterinary patients. In 2015, the American Animal Hospital Association (AAHA) and the Association of Feline Practitioners (AAFP) expanded upon their guidelines from 2007. These guidelines emphasize a multimodal and team approach.

    The guidelines help create a continuum of care that includes anticipation of pain, early intervention, and individualized evaluation of response to therapy. The authors of the AAHA/AAFP guidelines believe that effective pain management generally involves a multimodal strategy using several classes of pain-modifying medications. This approach targets multiple sites in pain pathways potentially allowing lower doses of each drug and helping to minimize side effects associated with single-drug therapy. The choice of medication should be based on expected pain levels and individual patient needs.

    NSAID use for the management of degenerative joint disease (DJD) pain in dogs is strongly supported.[1] NSAID safety and efficacy data suggests an overall benefit from long-term use at labelled dosages and intervals provided the patient has no evidence of additional risk factors.[2] NSAIDs studied for chronic use (between 28 days and 1 year) demonstrated satisfactory safety profiles in dogs, with 95–97% of dogs able to receive their NSAID at labeled doses and intervals without adverse effects for the duration of their study.[1] There is no evidence to date that a higher risk for adverse effects from NSAID use exists as the duration of treatment increases.[1]  Some dogs may require several weeks of NSAID treatment before clinical improvement is noted.[3] The AAHA/AAFP Pain Management Guidelines also provide multiple ways to help minimize the risk of NSAIDs including routine laboratory monitoring, multimodal strategies, use of washout periods, gastroprotectants, and dose optimization for lean body weight.[1]

    >> READ FULL ARTICLE


    [1] Epstein M, Rodan I, Griffenhage G, Kadrlik J, Petty M, Robertson S, et al. 2015 AAHA/AAFP pain management guidelines for dogs and cats. J Am Anim Hosp Assoc (2015) 51:67–84.10.5326/JAAHA-MS-7331.

    [2] Innes JF, Clayton J, Lascelles BD. Review of the safety and efficacy of long-term NSAID use in the treatment of canine osteoarthritis. Vet Rec 2010;166(8):226–30.

    [3] Autefage A, Palissier FM, Asimus E, et al. Long-term efficacy and safety of firocoxib in the treatment of dogs with osteoarthritis. Vet Rec 2011;168(23):617.

  • What If Millennials Aren’t Lazy?

    What If Millennials Aren’t Lazy?

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    Confusion over that statement is most likely the stereotypical response if you aren’t included in the millennials. But what if that statement were true?

    Convenience, personalization, and instant response through technology are not just preferences for millennials. They are expectations. And frankly, society as a whole is moving in that direction. From online scheduling to text reminders, digital forms, automated follow-ups, and fast access to information, clients are increasingly used to managing their lives through convenient digital touchpoints.

    That means those of us in the healthcare profession, including veterinary medicine, have to be prepared to roll with the times – or risk having them steamroll right past us while we are still deciding whether to adapt.

    In the coming months and years, personalized veterinary medicine will become increasingly valuable to clients. Pet owners do not only want quality care. They want communication that feels timely, relevant, and tailored to their pet’s needs. They want to feel seen before, during, and after the appointment.

    Veterinarians need to maintain their position as the go-to information source in this digital age by meeting clients where they are. For many clients, especially millennials, that means providing information in accessible, convenient, and digitally friendly ways.

    Instead of looking at their digital communication strategy as something to be afraid of, veterinarians need to see it as another arm of their reach and their business to support consumers and their clients’ needs.

    Technology does not replace the veterinarian-client-patient relationship. When used well, it supports it.

    If you would like to have your business evaluated to increase personalization for your clients, let’s get started today. Simply book a consultation at the top of this page.

     

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  • How to Better Connect with Clients

    How to Better Connect with Clients

    We all know that emotions can drive customer behavior. How do we as an industry better connect with clients to motivate their behavior and keep these customers for the life of their pet?

    Given the enormous opportunity we have to turn each new pet exam into a client for life, we should pursue emotional connections with the pet owner as a science as well as a strategy. There is research that makes this easier than it sounds. Emotional motivators drive client behavior. These provide a good gauge of the client’s future value to a clinic – perhaps better than any other metric.

    Identifying and measuring emotional motivators can be complicated, as clients themselves are unsure of how to articulate them.

    Whether it’s feeling a sense of belonging or feeling secure, we need to set up a time to connect with clients from the first visit to allow these emotional connections to deepen.

    This involves setting up expectations from the first visit from both sides of the exam table. You need to schedule for success to allow the relationship to deepen so neither side feels rushed. This will also allow both sides to share stories and feel heard and strengthen the doctor-client relationship. Uninterrupted time in the room will also allow both you and your staff to educate the client and allow the client to feel involved in the decision-making process with their pet.

    By identifying the most critical emotional motivators of your primary customer segment, you can design marketing campaigns and other strategies to leverage those motivators, giving you and your clinic a new source of competitive advantage and growth.

  • Disruptor Mentality – a Perception Shift

    Disruptor Mentality – a Perception Shift