Bridging the gap between science & marketing.
Our capabilities operate as an interconnected system. Whether translating clinical data for investors or optimizing operations for a practice, a change in one area elevates the entire commercial strategy.
Early-Stage Strategy
From crafting compelling investment pitches to connecting you with the right influencers and devising robust go-to-market strategies, we serve as the strategic commercial partner for early-stage animal health innovators.
Develop & Position Your Brand
Building brand recognition is tough for newer animal health companies. We develop a compelling brand strategy that resonates with and speaks clearly to your clinical audience.
Fundraising & Investor Strategy
We guide you through the complexities of fundraising, from crafting compelling pitches to translating clinical data into commercial value for stakeholders and investors.
Veterinary Education & Awareness
Introducing innovative products requires education. We excel at enlightening veterinarians and stakeholders, driving adoption and generating clinical demand.
Regulatory & Market Access
Navigating regulatory requirements is complex. We understand the line between medical claims and marketing, facilitating market access without compliance missteps.
Go-to-Market Strategy
From optimizing sales channels to crafting a differentiated value proposition, we ensure maximum reach and visibility in a crowded competitive landscape.
Strategic Partnerships
Dr. Burns facilitates collaborations with industry stakeholders, research institutions, and distribution partners, unlocking new growth opportunities.
Accelerate Growth & Scale
We fluently speak marketing, science, regulatory affairs, medicine, and business — and we specialize in overcoming the challenges that plague scaling animal health companies, so market share becomes sustainable.
Brand Optimization
In-depth market research refines your positioning, ensuring your brand narrative evolves as your company scales within the veterinary market.
Market Expansion Strategy
From identifying new market opportunities to assessing changing dynamics, we plan and execute your comprehensive market expansion strategy.
Sales Channels & Distribution
We assess your current distribution network, identify opportunities for expansion, and develop strategies to enhance your sales effectiveness.
Communication Strategies
Customized communication strategies leverage thought leadership, content creation, and scientific positioning to amplify brand authority.
Business Development
We connect you with strategic partners and industry alliances that accelerate your growth trajectory and establish your market presence.
Expansion Education
Education drives adoption. We train sales teams on new products and educate distributors on clinical trends to unlock your company’s full potential.
Veterinary Practices
We know what it’s like in the trenches. Running a hospital takes more than great medicine — it takes strategy, leadership, and a partner who sees both the heart and the business behind your brand.
Leadership & Culture
We help you build a culture where your team feels invested and empowered, reducing burnout and turnover so your business can thrive.
Strategic Marketing
Intentional marketing strategies that reflect your values, attract the right clients, and position your clinic as a community leader. No gimmicks.
Operational Efficiency
We assess and optimize how your team functions, improving efficiency and ensuring everyone operates at the top of their license.
Sustainable Growth Planning
We help owners step back from working in the business to work on it, building a clear path toward expansion, associate ownership, or sale.
Reputation & Visibility
Improve your visibility with pet owners and referral partners, ensuring you attract the cases you actually want to see.
Staff Utilization
Being a practice owner can feel isolating. Dr. Burns provides the strategic sounding board needed to juggle clinical and business demands.
Strategic Whiteboarding.
Not sure where to start? A focused whiteboarding session puts your challenge on the wall and Dr. Burns’s dual fluency to work — leaving you with a concrete, prioritized path forward in a single engagement.
One team, five disciplines.
Strategy
Go-to-market, commercial strategy, market expansion and growth planning.
Brand & Marketing
Positioning, messaging, communication, content and digital strategy.
Business Development
Partnerships, distribution, channels and commercial relationships.
Science & Market Access
Veterinary education, scientific messaging and regulatory considerations.
Leadership & Operations
Clinic leadership, culture, utilization and operational improvement.
Ready to move forward?
Let’s discuss how Connect Veterinary Consulting can provide the strategic clarity your business needs.