Category: Press & Announcements

Certification Allows Connect Veterinary Consulting Extended Reach in Missouri

Kansas City, Missouri (March 13, 2023). Connect Veterinary Consulting, a Woman-Owned business announces being awarded Women-Owned Business Enterprise (WBE) by the State of Missouri. Connect Veterinary Consulting connects animal health and marketing.

“Our staff is excited about this certification – especially during Women’s History Month,” commented Connect Veterinary Consulting (Connect VC) President Dr. Meghan Burns, DVM. “As a woman-owned business, we appreciate this recognition and look to support other female entrepreneurs in our communities, industries we serve, and nationally,” continued Dr. Burns.

Connect VC services include creating marketing strategy, conducting market research and analysis, business development, and rich-content creation for the veterinary industry. Clients in the veterinary marketplace include pharmaceutical, food, device, and diagnostic companies, veterinary hospitals and clinics, veterinary specialists, and general practitioners.

New Expansion Will Enable Companies in the Veterinary Marketplace to Acquire New Clients and Drive Revenues

Kansas City, Missouri (January 2, 2023). Connect Veterinary Consulting, a Woman-Owned business, announced an expansion of services that will help companies in the Veterinary Marketplace drive revenues and acquire new clients.

“Our staff is excited about the expansion of services we can deliver to the Animal Health Industry,” commented Connect Veterinary Consulting (Connect VC) President Dr. Meghan Burns, DVM. “As a woman-owned company, Connect VC offers expert fractional Chief Veterinary Officer and marketing services that elevate a company’s marketing strategy, accelerate growth and profitability, overcome challenges, and position companies in our market to succeed,” continued Dr. Burns.

When translating a technical message, Connect Veterinary Consulting President, Dr. Meghan Burns, DVM relies on her education and industry experience to hit the mark. Her mission is simple: connect her customers with their target audience, colleagues, and industry partners in a way that is clear, credible, and compelling.

In veterinary medicine and animal health, the message matters. Products, services, and innovations often come with complex science, technical data, regulatory considerations, and clinical nuance. But if that information is not translated in a way the audience understands, it can fall flat.

Dr. Burns states, “It comes down to what works best for your brand, what you are trying to convey, and your advertising and promotion budget.” No matter the audience it’s really all about finding that “magic in a product”.

In a sense, it’s about interrogating products (as some may say in marketing) until they confess their strengths. From there, those strengths must be translated for different audiences, whether that is veterinarians, pet owners, sales teams, investors, distributors, or industry partners.

That translation is where strategy meets science.

A strong technical message should do more than explain what a product does. It should help the audience understand why it matters, how it fits into their world, and what makes it valuable. That requires both scientific credibility and marketing clarity.

This is the central philosophy behind Connect Veterinary Consulting and what Dr. Burns is so passionate about: helping animal health companies communicate with confidence, relevance, and purpose.

To learn about this topic further, listen to how Dr. Burns applied her education to the business of veterinary medicine and accomplished success on her podcast below!

Ready to take the next step with your marketing or business development? Connect Veterinary Consulting is here to help. Get the conversation started today with a free consult.

Stay in the Know – From business development to marketing, our vet marketing blog covers a gamut of pressing questions many business owners ask themselves. 

Source: BioKansas Expert Insight Series

When it comes to connecting people, Connect Veterinary Consulting CEO Dr. Meghan Burns takes the task to heart. She operates with the mission of connecting her customers with their target audience, colleagues, and industry partners. In tandem with that mission, her goal is to provide more than just a quality service but excellence within her service!

Dr. Burns knows that relationships and genuine interest in serving others are what build long-term success in any industry. In contrast, marketers can sometimes get stuck in the rut of counting views and impressions without paying enough attention to connection opportunities. Because meaningful connections come from serving others, an organization’s level of sincere service can affect its partnerships, client relationships, and more. This is the central philosophy behind Connect Veterinary Consulting.

To learn about this topic further, listen to how Dr. Burns applied this principle of excellence to her veterinary business and accomplished success on her podcast below!

Ready to take the next step with your marketing or business development? Connect Veterinary Consulting is here to help. Get the conversation started today with a free consult.

Stay in the Know – From business development to marketing, our vet marketing blog covers a gamut of pressing questions many business owners ask themselves. 

Source: Backroad Productions